The days of waking up and picking up a newspaper off the front porch, turning on the AM/FM radio or watching the news are fading. Instead, the majority of us roll over, grab our smartphone off our nightstand, and catch up on what we missed in those six hours we weren’t checking feeds. With content marketing teams (and the media) working non-stop, you’ve likely missed a lot. So how can you get your clients into those streams and onto the top of search pages? You might say PR.
This article was original published by Hubspot. I’ve been selling for over 30 years, and it’s been a blast. I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2017 is very different than being a salesperson in 1987. Buyers have changed, and so top salespeople have
This article originally appeared in O’Dwyers. As the story goes, Ivy Ledbetter Lee founded public relations in 1897. He is lauded with sending the first press release, opening the world’s third PR firm and holding the first executive-level PR position. He was a trailblazer, a risk taker and an entrepreneur. Mr. Lee saw how communications channels and mediums could be created and utilized to achieve business objectives; and time and again, he proved his value. Thanks to him, P