The Future
of PR
Starts Now

Is The PR Industry Dying?

The PR industry is 120-years old. But unlike fine wine and whiskey, it hasn’t aged well. Talk to many veteran PR pros and there is overwhelming concern that the industry’s failure to innovate has put it on a path of no return.

 

Don’t believe us?  Google PR for an hour and you’ll read all about our industry’s unprecedented level of turnover, diminishing agency-client tenures, a degradation of PR’s value and its ranking as one of the most stressful professions in the world.

 

Ironic – an industry responsible for reputation management and creating perception hasn’t given its own reputation or perception much attention.

Rick Gould, management and M&A consultant for PR agencies, discusses the Future of PR with leaders from tech agency ARPR.

 

Taking Back Our Seat at the Table

The very best PR pros cannot spin their way past the current perception of public relations. And it’s going to take more than refined messaging for us to create a new image that sticks and helps us earn back the universal respect that we once had, and that we deserve.

 

Luckily, we’re empowered by modern tools and technologies; a pipeline of many smart, multi-tasking, passionate workers and the ability to tangibly prove the value of our craft from headline to sale. There are 250,000 of us in the U.S. alone who together, can define the #FutureofPR, and better the industry into a profession that we can all truly be proud of.

 

RICK GOULD

GOULD + PARTNERS

More PR firm owners are going beyond their comfort zone and recruiting nontraditional talent, such as web designers & data scientists.

DEAN MARK NELSON PH.D.

THE UNIVERSITY OF ALABAMA

The only constant in PR is change. Universities must place a higher emphasis on cutting edge research to aid practitioners and advance the profession. 

SAM WHITMORE

SAM WHITMORE MEDIA SURVEY

Under increasing demands, journalists need more than copy. They need paths -- to newsmakers & chance-takers. Today's smart PR pros see this and deliver.

What Our Industry Is Saying

 
 
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